Late Night Block Party @ The Myrtle Wash – Food, Cars & Culture for the Neighborhood
Summary
As part of Daikoku NYC’s mission to reframe New York’s car scene through community and culture, I partnered with The Myrtle Wash (a local car wash in Clinton Hill, Brooklyn) and Eat Little Kirin (an Asian American-owned food brand) to throw an unpermitted, but beautifully organized late-night block party. It featured detailed cars, late-night eats, and curated vibes — all held under the Brooklyn sky.
The Challenge
This wasn’t just a meet — it was an activation. We had to:
Turn a functioning car wash into a safe, event-worthy venue for 100+ attendees
Coordinate vendors, music, and car staging in a tight urban footprint
Navigate after-hours planning with neighborhood and business owners
Ensure that it stayed fun, safe, and respectful — even without formal permits
My Role
Concepted the event’s theme, layout, and partnership strategy
Handpicked collaborators aligned with Daikoku NYC’s brand and community values
Directed all logistics, roll-in flow, lighting setup, vendor placement, and visual storytelling
Created the event flyer, social promotion, and live documentation strategy
Managed on-the-ground execution alongside Daikoku core team and Eat Little Kirin
Process Overview
1. Site Planning
Scoped Myrtle Wash during off hours for size, sightlines, power, and safety
Designed a roll-in plan and foot traffic path that wouldn’t block the street
Coordinated lighting setup to elevate the visual tone after dark
2. Community-First Strategy
Worked closely with the Myrtle Wash owners to ensure mutual benefit and respect
Partnered with Eat Little Kirin to provide warm food and drinks into the late hours
Selected cars and guests intentionally — no revving, no showboating, all love
3. Promotion & Storytelling
Released a teaser and official flyer one week prior
Captured the event with both photographers and roaming video coverage
Created a recap edit featuring interviews, ambiance, and food x car culture crossover
Impact
Drew 100+ guests across automotive, creative, and food communities
Sold out Eat Little Kirin’s full menu before midnight
Created one of Daikoku NYC’s most visually iconic events to date — setting a blueprint for future small-business-based activations
Strengthened community relationships in Ridgewood and set precedent for future neighborhood collaborations
Reflection
Sometimes the most meaningful cultural moments happen in the least expected places. The Myrtle Wash wasn’t just a venue — it became a lens into what Daikoku NYC stands for: culture, community, and care, under the hood and beyond it.