Bridging Culture, AI, and Experience Design.

LES → Queens → HK/Tokyo; culture + systems

What I do: UX Design Lead / Creative Technologist

Now: AT&T (AI + systems), Daikoku NYC (community building)

Previously: FBC (systems)

Let's Connect
/CV

AT&T – Optimizing the Online Buy Flow (−35% clicks; usability lift)                                                                               (Password Needed)

AT&T – Real-Time Social Proof Pop-Ups (+11% CTR; +6.5% conversion tests)                                                                (Password Needed)

AT&T – Scaling Design Ops — Sketch → Figma Migration (40+ designers; adoption across 6 teams)                          (Password Needed)

AT&T – GenAI Workflow Enablement (Firefly) (up to 50% faster early-stage creative)                                                  (Password Needed)

AT&T – Augmenting A/B Testing with an LLM Interface (analytics → queryable insights)                                              (Password Needed)

Daikoku NYC – AAPI Heritage Parade (multi-year; 180+ cars; city partnerships)

Daikoku NYC – Chinatown Night Out / Late Night Block Party / Summer Matsuri

Showtime – Storytelling for Culture & Connection / SXSW House (Adweek highlight; audience lift)

Shake Shack Hong Kong – Launch Activation & Cultural Bridge (tone-setting for Asia)

Time Out Hong Kong – Word of Mouth” (neighborhood series; long-form editorial shift)

Asian American Film Lab – Mirror Mirror (interactive screening game; sold-out)